Ordering Info

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Why Holograms?


Why Choose NovaVision Holograms?


Choosing a Hologram For Your Application


Production Samples


Registry of Custom Imprints

Registry of Custom Holograms

Specifications & Intended Use

RoHS Compliance

Custom Hologram Labels

Clear ID Overlays

Why Holograms?

Features and Benefits of Security Holograms

Combats Counterfeiting
• Cannot be optically scanned by computer
• Cannot be reproduced with a photocopier

Deterrent to Counterfeiting
• Provides Product Authentication
• Quick and Easy Optical Validation
• Embedded and Hidden Images in the Hologram

Increased Brand Sales
• Enhances Packaging Appeal
• Improves Consumer Brand Awareness

Discussion:
Security holograms are designed to combat counterfeiting. Their unique optical properties to diffract light and create virtual 3D effects are impossible to copy using a scanner or photocopier.

Holograms are a deterrent to counterfeiters. Because holograms require specialized equipment and technology to make, counterfeiters tend to avoid products which are protected by holograms.

Because of their unique optical properties, holograms are quick and easy to validate.

Hologram labels can also create a unique and attractive complement to your existing packaging and product. Research shows that consumers perceive a higher value for products protected with holograms. Consumers believe manufacturers who use holograms care more about the quality of the products they produce.

NOTE: Our holograms are designed and tested for anti-counterfeiting, anti-tampering and promotional applications. Our holographic products do NOT provide any documented medical benefits. In our opinion, claims of medical benefits are questionable and unsupported. Consumers should request an independent clinical study (with blind testing) to verify any medical benefits.

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Typical Applications for Security Holograms

Following is a listing of current applications for holograms used throughout the world. This is intended to show the prevalence of holograms as a proven method for combating counterfeiting and providing product authentication. NovaVision does not produce all the applications shown.

Holograms are used on a wide variety of projects where security needs range from low to high security. Some low security security projects would typically use a stock hologram. As security needs increase, additional customizations would include serial numbers, custom imprints, custom hologram images and hidden security features.

With the continued rise in counterfeit branded products, more corporations are using custom holograms to protect their brand and corporate image.

Current Industry Applications for Security Holograms

Typical High Security:
• Currency
• Credit Card
• Legal Documents
• Government Documents
• Passport
• Drivers License
• Medications and Pharmaceuticals

Typical Medium and Low Security
• Collectibles and Memorabilia
• Warranty Seals
• Branded Apparel
• Tobacco Products
• Liquor and Spirits
• Event Tickets
• Ski Lift Tickets
• Lottery Tickets
• Stamps
• Gift Certificates
• Prescription Pads
• Automobile Registration
• Employee ID Badge
• Training Certificates

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Typical End Use Applications for Security Holograms

This section is currently being constructed

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Why Choose NovaVision Holograms?

NovaVision's Features and Benefits

Quality Products
• Bright and attractive holograms to enhance your product and image
• Immediate tamper evident feature for added security
• Customer Satisfaction Guaranteed

Large Product Selection
• stock and custom products to fit your needs and budget
• no minimum order quantity on most custom products

Fast Service
• EXPRESS stock products ship the same day
• custom imprinted stock images available within 1 week
• custom holograms available within 30 days

Excellent Customer Service
• Expert advice
• Friendly service
• Free product samples to verify our products meet your needs
• Toll Free telephone number for USA-based customers
• We accept all major credit cards, Paypal, and Western Union
• For custom products, we maintain an image registry for added security

Hologram Producer (not a distributor)
• Holograms are produced in our facility for added security
• Since we produce, more customizations are possible
• We control the production schedule for faster service
• Reputable company in business for over 12 years

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NovaVision's Capabilities:

Many of these capabilities are available as a stock product or they can be added as an optional feature on a customized hologram.

Transparent, silver metallic, or colored metallic holograms
• with and without tamper evident features
• embossed images
• foil stamped images

Stock or custom hologram images
• dot matrix
• 2D/3D
• 3D models
• stereograms

Custom Imprinting:
• consecutive serial numbers
• matching serial numbers
• bar codes
• text and logo
• single or multiple colors
• holographic silver ink
• hidden ink visible with UV-black light

Background Colors:
• 10 stock background color
• custom background colors

Covert and Hidden Security Features:
• text, logo and serial numbers printed with invisible ink visible with UV-black light
• hidden microtext in the hologram which require magnification to read
• hidden image in the hologram which are laser readable
• invisible taggants on the hologram which are machine readable

Industry Associations

• Better Business Bureau (BBB)
• International Hologram Manufacturer’s Association (IHMA)
• American Association of Motor Vehicle Administrators (AAMVA)
• National Corrective Industries Association (NCIA)
• Document Management Industry Associations (DMIA)
• Toledo Regional Chamber of Commerce (TRCC)

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Choosing a Hologram for Your Application

NovaVision has a wide variety of holograms to meet your needs. To choose the right hologram product for you application, there are 4 main criteria to consider:

  1. Level of security
  2. Timing when material is required
  3. Budget
  4. Functionality

1. Level of Security

Low security applications
If you have little or no security protection now, any hologram will improve your situation. Stock hologram images (see section A2) without custom imprints can be effective, especially for one-time events where using a generic hologram sticker, which is also sold to other users, still offers appropriate security. Also, a customized imprint is NOT required on our stock transparent ID overlays (see Section A4), which is another affordable option

Medium security applications
If you use the same hologram image repeatedly over several weeks, months or years, then you may want additional customizations on the hologram. Some of our stock holograms in Section A2 include unique serial numbers which will provide added security. Another option is to imprint your custom text, logo and/or serial number onto any of the stock holograms in Sections A1 or A2.

High Security Applications
The best security is to create a custom hologram image. In this case, your custom text/logo is integral to the holographic image (see section A6 for more details). Although a custom hologram image has high initial expenses, for projects of over 100,000 labels/year, it often is the lowest cost option longer term.


Other options to enhance security:

Fluorescing Ink
See our Radiating Globe image with serial number and UV fluorescing ink; although a stock image the serial number is unique and the UV fluorescing ink is a hidden security feature which is visible with a UV black light. This image is available on same-day EXPRESS service and requires no other customizations. This feature is also available as a custom imprint on any stock or custom hologram.

Hidden Images and Microtext
Our Genuine Authentic stock image (see Section A1) has two hidden security features: microtext (veiwable with magnification) and a hidden image which isviewable with a laser pointer. To our knowledge, this is the only stock hologram image in the industry which has both hidden micro text and a hidden image readable with a laser pen. This image requires a custom imprint and usually ships within 5 days (optional RUSH service is available). Either of these optional features can be included on a custom hologram. For more information on these features, click here.

Advanced Customization
Any of our hologram images can be custom imprinted with serial numbers, custom text, logos in single colors or multiple colors. We also have a silver holographic ink and a hidden ink only visible with a UV black light. We also offer 10 stock background colors. Any of these features will further enhance the security of your stock or custom hologram image.

Invisible Authentication Taggants
For custom holograms, we offer machine readable taggants (see Section A7). Taggants are invisible to the naked eye, but can be machine-read to quickly and reliably identify and authenticate products.

Various Changes
Changing features adds security — change the background color, change the color of the serial number, change the format of the serial number, etc.

2. Timing When Material is Needed

If you need material the same day, see the stock security hologram stickers in section A2. All of these holograms are available in same-day EXPRESS SERVICE. Place your order by 2pm EST and the holograms will be shipped the same day.

Our stock transparent holograms and overlays (see section A4) for ID cards are also available for immediate shipment without the need for customizations.

Customizing a stock hologram (sections A1, A2, A4 and A5) with an imprint of your custom text, logo or serial number normally requires 5 business days. However, these products are available with optional RUSH service — 4 days, 2 days or 1 day service.

Creating a custom hologram image and then producing custom labels normally takes 30 calendar days on the initial order. Optional RUSH service is available (call for details). Repeat orders of custom hologram labels are typically produced within 2 weeks.

3. Budget

Our EXPRESS SERVICE holograms (see Section A2) are designed for low quantity orders — prices start at $99.00 for 1000 labels.

If your order quantity is 100,000 labels or less, the stock labels with a custom imprint are very affordable (see Sections A1, A2, A3 and A4).

Pricing discounts begin at 25,000 labels. Please call for special pricing on any stock or custom order of 25,000 labels or more.

If your order quantity is 100,000 labels or more each year, you should consider a custom hologram. Although a custom hologram image has high initial expenses, for projects of over 100,000 labels/year, it often is the lower cost option longer term. For most projects of 250,000 labels/order, a custom image will be lower cost.

If you are a bargain hunter or your budget is extremely challenging, please call us to inquire about unpublished special pricing. We occasionally offer holograms with cosmetic blemishes in the finish. Functionally the holograms performance is the same, but a visual defect results in a price discount. Often the visual defects are very small and could be acceptable for your project. Discounts for holograms with cosmetic defects begin at 10%. We will provide free samples so you verify the holograms are acceptable for your project.

4. Functionality

Label Colors
We offer both silver metallic and transparent holographic materials. We also offer holograms with color metallic backgrounds.

Vibrant Images
All of our holograms feature a bright embossed hologram image. Most of our hologram labels use dot matrix technology instead of 3D or virtual depth. Dot Matrix holograms are brighter under all lighting conditions (virtual depth images are only visible in excellent lighting). Dot matrix holograms are more visible because they have a wider viewing angle (virtual depth images have a very narrow viewing angle).

Tamper Evidence
Most of our security holograms are tamper evident; after initially applying, any attempt to remove the hologram sticker will self destruct the hologram image.

Label Varieties
We have over 10 stock sizes and shapes. We also can produce custom sizes and shapes.

Custom Imprinting
We offer all of the following
• consecutive serial numbers
• matching serial numbers
• bar codes
• text and logo
• single or multiple colors
• hidden ink visible with UV-black light

Optional Laminated Labels
For the customized imprint on stock holograms, our standard process is to print custom text, logos and serial numbers on the surface of the label using thermal transfer resin ribbons. These thermal inks are durable to mechanical abrasion, scratching and most liquids. However, thermal printed inks can be removed with certain solvents such as gasoline, alcohol, or lotions containing alcohol.

For maximum durability of the imprinted text, we recommend laminated labels, which includes a clear film over the imprint. We recommend laminated labels for these applications:

• Holograms on ID Badges where the unprotected imprint is exposed to excessive handling.
• Season Passes for water parks, beaches, or other applications where suntan or sunscreen lotions are prevalent.

Optional Bar Codes
Bar codes are not readable on top of a silver metallic or transparent holographic image. However, locating the bar code on a white background on part of the hologram label will result in a readable bar code.

Optional Color Coding
• Our Radiating Globe and Sweep images are offered in 10 different background colors (see section A4)
• Any stock image can be custom imprinted in 4 different colors
• We can produce custom background colors

Covert and Hidden Security Features
• text, logo and serial numbers printed with invisible ink visible with UV-black light
• hidden micro text in the hologram which require magnification to read
• hidden image in the hologram which are laser readable
• invisible taggants on the hologram which are machine readable

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Production Samples

Custom Imprinted Holograms

This section is currently being constructed

Custom Holograms

This section is currently being constructed

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Registry of Custom Imprints on Stock Holograms

Designated stock hologram labels must be custom imprinted with unique text or a logo. For added security we maintain a register of all custom imprints on stock labels to prevent more than one customer from using the same custom imprint. For security reasons, we do no sell the designated stock labels without a custom imprint.

Registry of Custom Holograms

Before we design and register a custom hologram image, we verify that the proposed design is not already registered in the international registry of hologram images with the IHMA. This certifies that we aren't inadvertently copying an existing design and confirms that your custom hologram image is 100% unique. Upon completion and your approval of the finished product, we register your image with the IHMA to assure some other reputable holographic company does not copy your image.

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Specifications & Intended Use

• Labels are constructed of durable polyester film (.002 inches thick).

• Labels are die cut to size for easy removal, and provided on rolls with “peel and stick” adhesive backing.

• The adhesive is a permanent acrylic, which is compatible with most papers, plastics, and other non-porous surfaces. The adhesive is sunfast for at least one year and will not yellow if used in an exterior application.

• Tamper evident polyester labels have a printed silicon release under the hologram image. The release is typically in a “dots” pattern. When removed, the release will self destruct the hologram image, leaving a pattern of dots.

• Background colors and imprint inks are colorfast for exposure to sunlight for at least one year.

• Resolution of custom imprint is 200 to 300 dpi.

• Imprint Color Specifications for Hologram Labels: Green = PMS Green C; Dark blue = PMS 286 C; Red = PMS 192 C

• If the label will be exposed to harsh chemicals or excessive abrasion, an optional clear lamination over the custom imprint may be required for maximum durability of the imprint.

• Stock labels are designed for manual application. Labels may be supplied on paper or film liner. If auto-affixing, special order the optional polyester liner.

• Each roll of labels is on a 3 inch ID core and is provided with a dispenser carton.

• Typical labels/roll:
• .75 inch square labels: 2000 ./ roll
• 1.35 inch / 1.625” labels: 1000 / roll

• To apply stock labels the minimum application temperature is +35F and application surface must be clean and dry. After application, the service temperature range is -40F to +200F.

• Some holograms (those with 'AA' suffixed to the product code) include a high performance adhesive. For these labels, the minimum application temperature is +5F. After application, the service temperature range is -85F to +300F,

• Polyester hologram labels are suitable for indoor and outdoor applications; the expected life for outdoor applications is 1 year minimum.

• Silver and colored metallic holograms include a layer of aluminum under the adhesive. Since aluminum is conductive, these metallic labels may not be suitable for some electrical applications. In these cases, we recommend our transparent hologram labels.

• If printing ID cards with an ID card printer, the hologram label should be applied after the card is printed. Applying the label before printing may interfere with the printing quality and may damage the print head.

• Labels are compatible with heat seal applications, such as heat laminating ID cards.

• For best security when using a lamination pouch, apply the hologram to the core insert before heat sealing. However, labels can also be applied on the finished card after heat sealing.

• Labels are compatible with silk or fabric ID badges; to improve the tamper evidence feature on this type of material, use a laminator to heat seal the hologram label after manually affixing. The added heat improves adhesion of the label to the substrate, which improves the tamper evident release feature.

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RoHS Compliance Letter (PDF)


CLICK HERE to download the RoHS Compliance Letter in PDF Format


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