Holograms Design and Registration:
This section describes the typical process to design and register
a custom hologram image.
Unfortunately, there is no economical method to prototype a custom hologram design
without going through the expense of making the actual image. Of course, that
is why holograms are a deterrent to counterfeiting. This limitation presents
some challenges in the design process.
To maximize customer satisfaction and ideally get the desired image on the first
attempt, we rely on direct communication with the end user. Purchasing agents,
distributors, and sales agents sometimes question the need for direct contact,
but it is essential to get the decision-maker’s direct input unfiltered.
1. The end user provides black and white artwork of the intended image.
2. Our designer establishes direct communication with the person who will approve
the final design. The customer’s personal preferences are often a factor
in the design and we need to assure those preferences are not filtered or misinterpreted
by a middleman.
3. We offer a few other design suggestions and prototypes, along with other completed
holograms so the customer can visualize the final product. We will guide and
consult the customer as much as possible, but the customer makes the final decision.
4. We validate that your proposed design has not already been registered with
the IHMA, which provides an international
register of images. This assures we do not inadvertently copy a registered image
which is in use somewhere else in the world.
5. We make the hologram and print a production-grade version to review with the
customer.
6. After the customer approves the final product, we register your image with
the IHMA to assure some other reputable holographic
company does not copy your image.
7. We assign the copyright of the image to the end customer (not all hologram
companies do this, especially if you don’t ask). If the customer is not
satisfied with the product or service provided by NovaVision, he can take his
custom image and go to any other holographic company. Without the assigned copyright,
the customer would have to pay to have the image created again, should he decide
to change holographic vendors.
Summary:
We have an excellent track record with the "direct contact" method
and registration process outlined above.
We also guarantee our work, in that if the design is not up to acceptable standards,
we will redo the image at no additional cost.
If you have a question on hologram design or capabilities, please contact
us.